crying "wolf" (blitzer?)

I've had MSNBC on for two hours while I work around the house, and literally, after every single commercial break in that period of time, they have returned to a banner announcement of "BREAKING NEWS," none of which has been either "news" or "breaking." If that doesn't dilute the impact of the phrase, I don't know what does.

And yet the traditional media wonders why the nation finds them contemptible and increasingly irrelevant.